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Q&A with Jay-Z , 8 December 2010
http://www.charlierose.com/view/interview/11374
After the interview at the Brooklyn Museum, the stage was opened for questions. The Q&A session lasted about an hour.
About the music industry and where Jay-Z wants to take it:
The music industry screwed up an opportunity to modernize when Napster became big, but, in a way, the internet might save the industry. As the sales of records in brick and mortar stores goes down and as illegal downloading increases, the draw of becoming a rap star decreases. People who got into the rap scene in the beginning knew, just knew, that money wasn't part of the equation, and rappers had to have a love of the game. As the mid-90s came and rap became lucrative, many rappers got into the industry not for artistry but for money. Jay-Z laments this, and sees the internet as a way to weed out those who aren't really in it for what he considers pure reasons. With so much music coming down the tube, and with the power of the record labels being thus reduced, the cream will rise. It's interesting to me that someone who has made so much money from record sales would support a new way of doing things that threatens the bottom line but could possibly produce better art.
"Rap is dead" by NaS is a sentiment echoed across the industry. Jay-Z views it as a challenge, which vibes with the other responses I have heard. Rap has died to a degree, due to the huge amounts of money involved, and there is a lamentation echoing off the Brooklyn walls. Kids making rap in communities where money isn't going to be part of the equation just might be part of the solution.
I like the recognition that the internet has changed things so much, and it will be fun to see to what extent this has affected Bylakuppe.
Q&A with Jay-Z , 8 December 2010
http://www.charlierose.com/view/interview/11374
After the interview at the Brooklyn Museum, the stage was opened for questions. The Q&A session lasted about an hour.
About the music industry and where Jay-Z wants to take it:
The music industry screwed up an opportunity to modernize when Napster became big, but, in a way, the internet might save the industry. As the sales of records in brick and mortar stores goes down and as illegal downloading increases, the draw of becoming a rap star decreases. People who got into the rap scene in the beginning knew, just knew, that money wasn't part of the equation, and rappers had to have a love of the game. As the mid-90s came and rap became lucrative, many rappers got into the industry not for artistry but for money. Jay-Z laments this, and sees the internet as a way to weed out those who aren't really in it for what he considers pure reasons. With so much music coming down the tube, and with the power of the record labels being thus reduced, the cream will rise. It's interesting to me that someone who has made so much money from record sales would support a new way of doing things that threatens the bottom line but could possibly produce better art.
"Rap is dead" by NaS is a sentiment echoed across the industry. Jay-Z views it as a challenge, which vibes with the other responses I have heard. Rap has died to a degree, due to the huge amounts of money involved, and there is a lamentation echoing off the Brooklyn walls. Kids making rap in communities where money isn't going to be part of the equation just might be part of the solution.
I like the recognition that the internet has changed things so much, and it will be fun to see to what extent this has affected Bylakuppe.
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